First things first, this isn’t some kind of freaky blog post. The headline doesn’t provide much reassurance, but bear with me.
My wife is a huge fan of the Golden Girls – don’t hold it against her. After we were married, we spent the first day of our honeymoon watching it rain. The only channel we could get was showing a Golden Girls marathon. I’ll never figure out how the everyday trials and triumphs of four older women have captured the populace of St. Lucia
So we watched for about two hours until the sun came out and we hit the beach. But every time I see the Golden Girls on television, I immediately snap back to that place in time. And I always find myself smiling.
See? I told you it wasn’t going to be freaky.
The goal of every marketer is having their audience associate their product or service with a positive feeling. Achieving this goal takes time, talent, money and dedication. However, the explosion of social media has helped reduce the need for money.
Twitter, FaceBook, LinkedIn and other tools make getting your message out easy and free, but it still requires time, talent and dedication. One thing I’m learning is that it also requires a serious amount of patience and a great deal of experimentation.
As my social marketing experiment continues, I’ll be updating this blog. Hopefully, you’ll be able to benefit from my mistakes and small triumphs. If you’d like to share your success stories, the comment box below works just fine.
Now, back to tracking down Season 4 of the Golden Girls on DVD. It’s for my wife. Seriously.