This blog entry, unlike 98% of all others posted this week, is NOT about health care. Politics is best left to those without souls, morals or brains.
End of soapbox rant.
Let’s talk about what you want from your marketing and communication materials. Everyone will say, “I want them to work!” Simple enough. But how?
Should they educate the consumer enough to make them want contact you? Maybe they should exist as a resource you’re providing in the name of good will.
Do these marketing pieces talk to a wide audience, or are you part of the long tail? If you are, then those pieces need to function like a sniper rifle, not as a shot gun.
What’s the best way to disseminate your marketing materials? There are the traditional mediums of print, television and radio – still very effective – the majority of Americans get their information this way.
But what about the internet? Now that it’s as common as bus stops, the internet presents a new way to reach consumers, but if you’re a newcomer to the medium, it can seem as daunting as astrophysics.
A step beyond the internet is social marketing – Facebook, Twitter, LinkedIn and a thousand and one others are excellent ways to reach your audience. But how?
And what about a blog? Does your company need one? If you have one, who is going to write it every day, week or month?
Maybe this post raised more questions than answers – that’s good. Asking questions is how you gain knowledge and information. Keep asking until you get the answers, and then get started, your competition might already be!
(By the way, Frizzera Ink loves helping out with these questions!)