Working for one company for an extended period of time is always beneficial. Pay increases, perks and seniority are all fine things, and a steady job can provide you with an excellent feeling of comfort and familiarity, but it can reduce your contact with “the outside world.”
We can get so wrapped up in our profession that we rarely look around to see what else is going on. A good example is the networking group I attended today.
Let’s get one thing straight, finances, the stock market and anything number related appeals to me like a roller coaster appeals to a leper. (See, because the leper would lose body parts from getting flung all over the place. See? Okay, if you have to explain the joke, then it’s not funny. But still . . .)
Anyway, I listened to a financial advisor speak about his line of work. Yes, the stock markets are looking strong, but he also expected inflation to rear its ugly, cancerous head in the next several quarters. Finally, interest rates are expected to rise – good information since I am considering the purchase of a new car.
Could I have discovered this information via The Wall Street Journal or Forbes? Sure. Would it have made sense? Nope, not to me. This guy was an excellent source of information, he used words that laymen like me can understand. I didn’t go screaming from the room like a leper once he got off the roller coaster. (See because he might have lost an ear or something. . .)
I left with a new understanding of the financial world, some solid advice on my car purchase, and a feeling like I learned valuable information. And I love to learn. Love it more than single barrel whisky, my mother’s homemade sauce and zombie movies.
Another benefit of looking around is seeing how different industries approach their marketing plans and strategies. Other professions attain their goals differently, but their strategies or tactics might be the perfect fit for you.
So take a break from your business and look around. You’ll be surprised at what you’ll find – and how it can help you grow.
(In other news the NFL schedule came out today! Better than Christmas is the unveiling of this schedule – the Ravens have more than a few Monday Night Football appearances this year!)