Sorry for the stretch between posts. I thought I was over Gary Coleman, but some of those memories just wouldn’t leave me alone. (I had a severe crush on Dana Plato as a kid.)
Have you ever had a word pop into your head and you can’t get rid of it? Today that word happened to be pickles. I don’t know why.
Plug that word into Google and you realize it’s more than cucumbers soaked in salty water. Take the Wikipedia entry for example, you could lose half an hour on this page and its related links.
There are loads of restaurants and bars with the name Pickle in the title, for obvious reasons – but does anyone use that term to describe being drunk? I can think of ten right now, and not one of them is pickled.
You have to scroll down the Google results page before you even get a pickle company in the search results, and the only sponsored ad was for Claussen. While Vlasic didn’t show up in the search results, they have their own Facebook page – and almost 28,000 followers!
(Somewhere, some marketing weasel made a presentation to a group of his superiors and it went like this: “People love pickles and they also love cartoon storks! WE NEED A FACEBOOK PAGE!”)
Vlasic even tweets about its product –the stream is filled with incredibly corny puns about pickles. Here’s one example: “Saw a bit of the James Bond marathon the other day. If you ask me, all he’s missing is a license to dill.” (That’s horrible, a small part of me just died.)
So what have we learned? There’s a market for everything, even the most common items. That means your product or service can be positioned successfully with work and creativity.
Think about it – if 28,000 people are fans of a salty cuke, don’t you think you could generate interest in what you’re selling?
Gotta go, I’m getting hungry.