The end of vacation might be the worst day of the summer. As we left the resort, my son said, “There are so many things I still want to do.”
Then he rattled off a list of places, their slogans, and what they offered. “I’ll do them next summer,” he stated. There’s a better than excellent chance that next summer, he’ll be pestering us to take him to those places. That’s the kind of staying power we all wish our marketing messages had.
So how can you make sure your marketing message has the same kind of staying power? (Rebranding to appeal to 6-year-olds is NOT an option).
There’s no magic bullet or simple answer, but reviewing your current marketing strategy and materials is always beneficial, especially as one quarter ends and another begins. Regardless of your business, October, November and December can be very profitable times.
Review your marketing plan. It’s been seven months since the start of the year, and times change, a minor adjustment might make a big difference in six or eight weeks.
Take stock of your competition. They may have discovered a new trend or challenge that slipped past you – there’s still time to catch up, but it’s slipping away faster than a snowball on an August day. (Snow cone for you New Yorkers and New Jersey people.)
Update your social media accounts. Vacation-brain has a nasty way of making us all forget that our Facebook, Twitter or LinkedIn accounts contain information that was fresh around Memorial Day. Old information makes you look lazy and unorganized.
Change one marketing tactic. Don’t get nervous, it’s nothing drastic. You have seven months of experience to draw on, you’ve definitely seen something, or thought of something, that would have a better impact that at least one of your original ideas.
Enjoy the sun and heat. In seven months we’ll be crying about sleet, snow, wind and rain. Go get a tan and have a cold one on us.