The only people who truly work in a vacuum these days are astronauts. The rest of us are surrounded by coworkers, contacts on our social networks, family, weirdos in the coffee shop and children (when we’re working from home.)
However, there are the times when we close the door and sit down at our laptops and – like that beloved mad scientist Dr. Frankenstein – begin to create our masterpiece. Our swan song. Our magnum opus.
Our marketing plan.
The keyboard nearly smokes from the fury of our fingers, only to be cooled by the sweat from our brow. Vulcan and his henchmen never sweated this much when they were hammering out armor and swords for the gods on Olympus!
Words, figures, statistics, strategies, tactics, systems of measurements – the list seems nearly endless. When the dust settles, and the floor is littered with empty coffee cups, stinky take out containers and the crushed body of a hapless marketing intern, we hold up our marketing plan like that baboon in the Lion King and proclaim it FINISHED.
Sure, I might be exaggerating a wee bit, but the point is : before you declare your plan to be finished, you have to step out of your vacuum, bust through the cocoon, and walk your plan around the workspace. Or email it. You get the point.
You’d be amazed at the insights you receive from folks outside our realm of marketing and creativity. Engineers, attorneys, accountants, product designers, graphic designers, the guy who changes out the big water bottles – all of them have one thing in common: they receive marketing messages every day of their lives.
So they know a little something. Enough to be dangerous. And insightful. Ask them what they think, and put on your thickest epidermis. Ask questions. Don’t smile and nod – listen.
Then go back to your laboratory, crank some tunes that make you forget about stress, and get back to work. You have only just begun.