Yup, you read the headline right.
A local sports talk station in Baltimore has been running an advertisement by a doctor’s office that specializes in vasectomies. The ad was influencing men to get their vasectomies in time to watch March Madness on television.
Talk about cross marketing!
Actually, we were impressed. Associating a not so fun operation with a pleasant experience (watching non-stop hoops with a built in excuse to counter the nagging wife/girlfriend) equals a big win.
So we did some Googling and found out that this isn’t a new phenomena, at least not out in Chicago.
Later, we heard someone claim that vasectomies went up during the Final Four and The Masters. No hard evidence was presented and we didn’t have time to verify, but in a warped way, it makes sense.
Now we’re off to go buy a bag of frozen peas.