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The Pro Bowl, Hotter Than Victoria Azarenka?

January 27, 2013. Posted by johnf

Why does the NFL continue to bother with the Pro Bowl?

Last year’s performance was embarrassing and apparently Pey Pey has already laid down the law for the AFC.

Seriously Peyton, you need to chill a little.

Just as exciting is the Senior Bowl, where NFL hopefuls get one last chance to show off before the combine – hopefully Manti Te Ľo won’t be entertaining any ladies during his time down there.

Finally, tennis phenom Victoria Azarenka gives dorks hope by hooking up with Redfoo. And while he might look like Sideshow Bob from the Simpsons, he’s showing the world that looks don’t matter that much.

What’s all this have to do with marketing? Nada, but hey it’s Sunday and with Super Bowl week coming up, I’m preoccupied.



January 12, 2013. Posted by johnf

The level of excitement the NFL generates for the playoffs is amazing. Every player is a story, every game is an event.

Marketing 101

January 9, 2013. Posted by johnf

Too many time we focus on features instead of benefits. Customers want to know how your product or service will improve their situation, not how many blinking lights it has.

Cold Weather

January 2, 2013. Posted by johnf


It’s cold outside. Here’s a sunset to warm you up.

So Long Mr. Lewis

. Posted by johnf

Ray Lewis announced he’s retiring today.

He’ll join the pantheon of Baltimore legends that include Johnny Unitas, Brooks Robinson, Frank Robinson, and Cal Ripken.

Maybe he lost a step and couldn’t tackle, but no one can deny he was the “straw that stirred the drink”, to quote Reggie Jackson.

Ray was more than that – he was the engine that powered one of the top five defenses of all time.

It was a pleasure watching him play. I remember being amazed at how quickly he moved between sidelines, and his closing speed was brutal.

Next year, the Ravens will have a different “face” of the franchise, and that makes for an interesting discussion when it comes to branding.

Defense has been the brand of the Ravens for more than a decade. How do you transition that to offense when you don’t have a marquis quarterback?

Maybe the team decides to echo tough defense with the running style of Ray Rice, who isn’t nearly as bruising as Jamal Lewis.

Lots of questions for the team – the answers will be interesting.

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