One of my first clients taught me a vital lesson about a company’s website: “Your home page tells visitors what your business provides. The About page shows visitors why they should work with you.”
Truer words have never been spoken.
Consider your home page first: you have probably 2 seconds before a visitor jumps to another site. Two seconds is not a long time. And don’t think that they are going to your competition’s site. They could remember they need lightbulbs and off they go. One gripe about the technology we love is that it’s turned us into a world of squirrels who are constantly chasing shiny, bright things without a moment’s hesitation.
Building the perfect About page isn’t exactly rocket science, but it requires a few components. First, you’re going to need a content writer. Sure, you can write about your business - history, people, places, and your journey to present day. After all, you’ve lived it and know the facts intimately. And the content you produce will appeal to you - but maybe not to your site visitors.
An outside source can mold your story by taking your words and presenting them in an engaging narrative that adds another dimension to your business. That type of content can help sway a person’s opinion. It can help differentiate you from a business that is only one click away. (Remember, we all have a strong streak of squirrel in us.)
THREE INGREDIENTS TO A HARD HITTING ABOUT PAGE
Who you are and how your goods or services can help your visitor
Show them who you really are. It’s good to be human!
A seriously impactful call to action. That’s what we’re here for, after all.
Your About Page can be a determining factor in the amount of business you get. People want to see the real you, not corporate boilerplate information. Keep their eyes occupied and their brains intrigued.
You might not be able to catch the squirrel, but you can keep its attention for longer than two seconds.
RAVENS REPORT
Why do I watch football when I could be doing something else? I asked myself that question watching the Ravens/Browns game. No Lamar and a barely there Snoop was an excellent recipe for frustration and head scratching. I think I might put Kyle Hamilton up for sainthood, he’s by far the standout on the defense. As for keeping Mark Andrews and not signing Isiah Likely, a major mistake by Eric DeCosta. Finally, someone needs to buy Loop a ticket back to his hometown.
